HAAS

Team-up is launching an innovative new product called HAAS – Hospitality-as-a-Service. This concept focuses on fiber optic networks for holiday parks and is specifically aimed at homeowners’ associations (HOAs). With HAAS, clients benefit from a single partner, a single system, and zero hassle.

To support the launch, Team-up asked Garage to develop a visual identity, including a striking logo and a creative campaign to generate attention during a conference and trade fair. Garage designed a unique logo featuring custom-drawn letterforms inspired by the HAAS name and concept.

As part of the campaign, Garage created an eye-catching flyer that can be folded into an origami hare. A QR code on the flyer links to a website with clear folding instructions. Additionally, a photo competition invites participants to creatively photograph their folded hare. The most original entries have a chance to win a fun prize.

This combination of bold design and interactive engagement drives significant traffic to the website, effectively boosting brand awareness for HAAS.